Rosewood emerged in 2013 as a selectively curated art gallery, gradually evolving into San Diego’s premier streetwear destination. Originating in East Village, Rosewood has become synonymous with San Diego’s streetwear scene, leading to a relocation into downtown’s iconic Gaslamp District. Rosewood’s founder, Dante Rowley, continues to prioritize art and culture as the store expands its presence and influence. Despite the store’s growth, Rosewood remains closely tied to its Southern-California roots, promoting community oriented values while creating an inclusive space. As a result of Rowley's distinctive vision, Rosewood is regarded as the epicenter of streetwear culture in San Diego.