Off-White and Nike have begun rolling out Virgil Abloh’s newest iteration of everybody’s favorite sneaker this year, the dunk. Virgil has dubbed this collection as “Dear Summer” and has also referred to it simply as “The 50.” The coveted collaboration features fifty different variations of the Nike Dunk Low, categorized by lots, with lots 1/50 and 50/50 being the most sought after. Each lot has its own personal code and color analogy attached to that code. Virgil nods to classic dunks by featuring a combination of faux-aged sole and smooth leathered base layers on the quarter, toe boxes and collars, in Neutral Gray and Sail. The uniqueness of all 48 lots, apart from 1/50 and 50/50, come from the interchangeability of new additions to the dunk. The Dunk utilizes the use of the zip tie, hang tag, rubber midsole piece with the consistent numbering “XX/50,” and overlaces.
Virgil and Nike’s collaborative relationship has yet again shown how they are an unstoppable force in the sneaker game. Virgil had first toyed with the Nike Dunk model back in 2019, when he debuted his first Nike Dunk collab with the Off White “University Red,” “University Gold,” and “Pine Green'' Nike Dunk Low. Virgil has shown his capability of retaining the integrity of classic silhouettes, highs or lows regardless, by subtly creating his own additions and twists. Virgil shakes the shoe game once again by creating shoes that are considered grails before they even reach the hands of consumers.
All 50 Pairs of the Nike Dunk Low Off-White.
This release is only available on the SNKRS app through Nike’s “Exclusive Access” program and began dropping in waves at 9:00 AM PST everyday starting on August 9th, 2021. Well engaged content viewers on the app have greater odds of receiving access to purchase Virgil Abloh’s “Dear Summer” Collection. Eligibility is determined by a variation of factors, including having push notifications on and engaging and interacting with Nike content related to the drop.
Not everybody is a fan of this style of release, however it's Nike’s approach to counter its long plaguing problem, botters and resellers trying to game the system. It’s important to keep in mind that Nike may possibly proceed with this method of drop in future limited release sneakers.